During these moments, I always pull out my smartphone (which most days isn't all that smart) and send myself an email with the idea. At other times, I'll jam the thought into my calendar or simply write it on a piece of paper or a napkin.
Imperative to the creative process of a communicator, or anyone for that matter, is developing a system that allows you to capture thoughts, ideas, inspirations, and the like.
All of the world is a canvas and each individual is an interesting story to be read. I love what Leonardo da Vinci, Renaissance Man wrote,
If you're looking for a way to capture ideas, check out EVERNOTE. It synchronizes your notes to any Mac, PC, iPhone and Windows Mobile, or you can use the web interface. And it recognizes handwriting or printed text in images. Once synced, which is a simple process, you can view the information from you desktop, laptop, cell phone or any other computer. It's fabulous for capturing thoughts and ideas on the go, or simply brainstorming at your desk.
“I roamed the countryside searching for answers to things I did not understand. Why shells existed on the tops of mountains along with the imprints of coral and plants and seaweed usually found in the sea. Why the thunder lasts a longer time than that which causes it and why immediately on its creation the lighting becomes visible to the eye while thunder requires time to travel. How the various circles of water form around the spot which has been struck by a stone and why a bird sustains itself in the air. These questions and other strange phenomena engaged my thought throughout my life.”
The following clip shows some of the practical uses of EVERNOTE.