Friday, December 07, 2007

Beauty is Distorted...

If we could only see and realize that the "images" we are so longing to be like, in actuality don't even exist - they're an illusion. Much like the Sport's Illustrated photos mentioned in the previous post. These images are paraded before us as if they are the norm, and that which we should aspire to, yet we are never told that in reality these people don't even exist - at least as they are shown on the cover.

Dove's Beauty is Distorted campaign is a brilliant revolution attempting to subvert the illusion of beauty and our never ending pursuit thereof. There campaign is a unique stance against the false image portrayed in advertising by revealing the process a model goes through before her image hits the billboard... The same is true of the process one under-goes before hitting the cover of some magazine at the check-out aisle.


2 comments:

Emily said...

Hey Pastor Jerrell! WOW...thanks for posting this...it's rather unbelievable that video...I mean, I guess you know that there is some alteration in magazines, billboards, etc., but to that extent! I'm dumbfounded by how our perceptions of beauty got so 'messed up'! But I think it's pretty awesome that a large company like Dove is making a stance...awesome! Again...thanks for sharing! Hope all is well!

Jerrell Jobe said...

Emily...

It is pretty crazy our our "perceptions" get so skewed...and the "image" we were created to bear marred...

...I agree the Dove campaign is pretty awesome. They have a number of videos aiming to expose our cultural views towards aging and beauty. But this is by far my favorite.