"Have you ever tried really hard to make a point and when people say they get it, you are just not sure they do?" This is a question posed by some folks at Beyond Relevance. They are talking about the disconnection that often exists between what we do and the people we're trying to reach.
They continue, "sometimes it takes us seeing our world through new eyes--something that it is hard to do as believers. Sometimes a little bit of juxtaposition does the trick... Sometimes it takes seeing something in a different light to really get it. With this thought, my team and I made a little video called “What if Starbucks Marketed Like the Church? A Parable.”